PROJECT ITEMS & MEDIA
2020 DICTIONARY
BY AYBÜKE YILMAZERBRIEF
The year 2020 is a problem in itself because it has been a year of many “norm busting” events. People choose to ignore things that have not happened to themselves directly. That’s why, they still tend to ignore problems and insist on not changing their life norms. 2020 Dictionary is a memorial card deck that explains some words that have gained new meanings in the year 2020. So that, users will remember what have happened and reconsider their preformed value expectations.
RESEARCH
My research and experiences have shown me that people have been affected negatively by the issues in 2020 and are very tired of dealing with them. They either ignore the events and think of surviving this year, or they have dragged themselves into chaos due to information pollution. Instead of doing these, we have to review events and start making rational decisions. In short, we needed explanations that would both entertain and make us think in these troubled times. Thus, I decided to create a dictionary with words that summarize the year 2020.
VIEW THE MOODBOARDFUNCTION
The cards in the deck are arranged in socio-chronological order with visely chosen words which explain the main events that happened and is still happening since 2020. Each card has an illustration in the front and a definition at the back. To enhace the experince, users will upload the AR mobile application by using the QR code inside the packaging. When the illustrations are scanned by the mobile device camera, motion graphics start playing with sound. Packaging is made in a book form to give the sense of a dictionary. By following the instructions on the packaging, users benefit from the product both physically and digitally.
CONCEPT
The year 2020 was a wake up call. The dictionary deck is compatible with today's mobile application technology so that it is able to both entertain and inform its users. Combination of the visuals with the related words will remind people the things we have overcome in 2020 and make them reconsider their preformed value expectations to take the initiative to change their paradigm. This dictionary is a combination of print design and AR motion graphics. Thus it is appealing to the sense of touch, sight and hearing at the same time.
CARD DESIGN
There is a lot of confusion about the events that happened. However, more than the evets itself, it is more important what they make us feel/learn. For 2020 dictionary, I chose some words that explain the year 2020. Combination of the visuals with the related words will remind people the things we have overcome in 2020. For instance; The word “Politics” combined with a vaccine illustration because vaccine studies have become a race between countries. Vaccine pricing and sales were made according to the political relations between countries. This card emphasizes political interests became more important than human life in 2020.
AR APPLICATION
We are living in a digital world and the effect of print design is not enough memorable. Each card has its own motion graphic that can be viewed through AR technology because the implementation is simple and fast. Motion graphics also contain sound and make the definion easier to understand.
MOTION GRAPHICS
The graphics are not created just from the elements included in the illustration. The auxiliary elements that can only be observed with AR excite the user. This intriguing elements are the attractive side of the product. Unexpected sound and images attract more attention of the target audience.
PACKAGING
Unlike other card decks, the packaging is made in a book form. Just like a book, there is information about its content on the back of it. The cover part contains the usage instructions of the application and does not open uncontrollably with the help of a hidden the magnet. The cards in the deck are numbered in socio-chronological order. However, since the cards can be understood independently It does not matter if the deck mixed up.
PROMOTIONAL ITEMS
Pins are used to promote cards because they were easy to carry and cheap to apply. Pins with dimensions of 58x58mm allow the user to carry their favorite word with them instead of carrying the whole deck. The promotion of the product on social media is also done through Instagram, on _2020 dictionary_ account.
PROMOTIONAL VIDEO
The promotional video highlights the ease of use and the application of the product. It is possible to come across these cards everywhere since it has an up-to-date and understandable design language. I bet this is the funniest and most thought-provoking deck of cards ever made.