Most of the graphic designers have a common issue in their profession. This problem is related to clients who do not have enough knowledge of design make numerous interventions beyond the interpretation of graphic design projects. These interventions reach such a place after a certain point that personal preferences outweigh the design rules. For this reason, revisions reach growing numbers and, the works have lost their main impact and are getting more inadequate.
This is a case in which some highly experienced graphic designers have been writing books, giving interviews, and organizing speeches. Besides, I have encountered many graphic designers who have faced this circumstance regardless of whether they have just begun this profession or have been in this profession for years. Moreover, I am still encountering this situation a lot in the process of this project.
VIEW THE MOODBOARDThis project adopts an idea to criticize clients with a humorous style and make graphic designers unite on the problem. Animated posters are a way to let designers see the difference between working and non-working design more obviously in a different way and continue to do the right thing. Besides, that is a criticism of the disrespect for the graphic design profession, perhaps, even though it is not done consciously by clients. Hence, to make many graphic designers ponder how valuable it is to continue to create the working design and to struggle with this problem. Because if there is no professional organization that protects your rights, you should accomplish this by uniting in large masses.
This project helps graphic designers to trust themselves more in a field they are trained in because these qualified designers can distinguish what is right and wrong in design. Plus, they can guide their clients accordingly in this direction. Instead of being crushed under authority, they should improve their skills and do the right thing for their profession and their work. Otherwise, every client can make someone any design who knows how to use design software, right? There is no need for a qualified designer. This is why this attitude must change.
The project uses a mobile application called Artivive and works in conjunction with the posters created. It shows what happens when a client over criticizes a design project.
To view the augmented reality animations please download the application by clicking on the link below and scroll down to the section with the poster images. Each image will play a different animation.
Please open up the Artivive mobile application and direct your phone camera to the posters that can be viewed from the slider.
If you don't have the application please download it from the links below.
Also created is a website for the promotion of the end product so that it will be accessible through most platforms.
Here you can see the prototype of the website design.
You can view all the animations associated with the posters here.
The beginning and end of the animations draw attention to the changes that the posters exposed. (Before intervention / After intervention by client)
In these animations, the change in artworks after numerous interventions by clients is exaggerated and criticized with an entertaining approach.
Graphic Designers! You know the difference between a working design and a non-working design. Design accordingly!
Please open up the Artivive mobile application and direct your phone camera to the posters that can be viewed from the slider.
If you don't have the application please download it from the links below.